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Category «Advertising»

What is Programmatic Monetization? Everything You Need to Know

Programmatic Monetization

Web ads have evolved from simple text and image banners to interactive modules, video advertisements, and even high-quality downloadable content. Programmatic monetization is the latest development in modern web advertising. It is a form of online advertising in which publishers sell their ad inventory through automated, real-time bidding exchanges. Publishers who use programmatic monetization services …