Advertising

Web ads have evolved from simple text and image banners to interactive modules, video advertisements, and even high-quality downloadable content. Programmatic monetization is the latest development in modern web advertising. It is a form of online advertising in which publishers sell their ad inventory through automated, real-time bidding exchanges. Publishers who use programmatic monetization services […]

Once in a while, we think that simply because we use something so often, then we can manipulate it to our advantage. This was my case with Facebook usage. Having used the application for over a decade now, I thought advertising through it would be a walk in the park. It hence came as a […]