Tips and Tricks

3 Best Practices to Maximize your Facebook Reach

Every other Facebook marketer is looking for ways to promote their brand and increase their number of followers. Hence, many page owners Buy Real Facebook Likes to improve their organic reach. There are other ways to increase the reach as well, of which some are discussed here.

Optimize Your Audience


One effective way to improve your Facebook reach is to make sure that your posts are being seen by the right people. There is no point in having 5,000 users see your update when only 2,000 of them find it relevant. By choosing the right audience for your organic posts, you can deliver updates to users based on their age, gender, location, education and interests.  Although the posts will still appear on your page for everyone to see, targeting parameters allows you to filter the post in newsfeed. To use this feature, go to the settings option on your page and enable Facebook Audience Optimization. A compass-like icon will be added to the compose box of the page. By clicking on the icon, you can select your preferred audience and limit post visibility.

Also Read: 4 Common Mistakes to Avoid as a Facebook Marketer

Less Promotional Content

Undoubtedly, Facebook is an incredible tool for marketing and promoting sales, however not every activity on your page has to revolve around selling. According to a survey, Facebook users like to see more stories from pages and less promotional content. You should avoid posting updates that:

  • Solely push people to purchase a product or install an app
  • Push people to enter promotions with no real context
  • Reuse the same content from ads.

Although your Facebook page is about brand and the products or services you offer, but to reach maximum users you need to keep in mind the 80-20 rule. According to the rule, 80% of the updates should be social in nature, while only 20% can be promotional.

Use of Other Platforms

While Facebook is the biggest social media platform, you should not only rely on it. Use other sources to improve the exposure of your Facebook posts. For instance, whenever you post a new update on your Facebook page, share it will your email subscribers. You can also send monthly or weekly newsletters and ask your subscribers to share your Facebook posts. Moreover, for a stronger online presence, you can share Facebook updates on other social networks as well. Perhaps you have more followers on Instagram, Twitter or Google+, you can take advantage of this by asking the followers to share your Facebook content.