The shopping trend is nothing more than the reflection of an emerging behavior in Indian society. To understand shopping trends in India, one needs to look attentively in the present, realizing how certain behaviors and attitudes begin to develop and to stand out in some mediums.
- Sale of experience
Companies and professionals offering increasingly similar products and services, one of the major shopping trends in online deals is to turn sales into a significant experience for the client. It is much apparent during online shopping at Amazon.in.
- Technology at the service of the consumer
The technology will determine the following context: where, when and how the customer wants. The technological tools in the commercial field increasingly focus on improving the purchasing process. Technology gives purchasing power to the consumer. All this is customer-focused intelligence.
- Growth hacking
Growth hacking (which focuses on marketing techniques aimed at growth) is a major influence on the commercial area in the coming years. Different than many people think, a hacker is not a subversive, crook or pickaxe. Hacker is one that finds shortcuts. And the growth hacker is the professional who is constantly seeking to optimize conversions.
Finding in a phone book is a thing of the past. People look for the phone or your business address on the internet. And, increasingly, the searches are being made in the customer’s own cell phone. To make sure your brand appears in search results, you need to make sure that your name or business name is on the top in social networks.
- Optimizing empathy
Rapport is a technique used to create empathy with another person, much used in sales to establish a strong connection between the seller and the customer.
- Innovation in every way
Innovation has been pointed out as a shopping trend in India for some time. But what changes now? Innovation is something more democratic, present in all areas and processes.